AMDA takes Australia to the World by bringing the World to Australia.

AMDA Foundation Limited delivers Australia’s largest and most prominent international defence and aerospace industry expositions, programs and airshows. At first glance the organisation may resemble a commercial event company, but AMDA is different.

It is a not-for-profit foundation, registered under the Australian Charities and Not-for-profits Commission Act, with no shareholders, no investors and no intent to pursue profit for its own sake.

The Foundation’s mission is to promote the development of Australian industrial and technological resources, in the national interest.

In this sense AMDA’s events and expositions are not objectives in themselves, but enablers of the organisation’s mission.

MISSION

AMDA’s mission is to promote the development of Australian industrial, manufacturing and information and communications technology and resources, in the fields of:

• Aviation
• Aerospace
• Space
• Maritime
• Defence
• Security

While AMDA’s constitution specifically directs the company to pursue industry promotion in the listed fields, it also allows AMDA to promote worthy adjacent or inter-related industry sectors.

AMDA EVENTS – SERVING INDUSTRY

AMDA delivers expositions and events to achieve its major promotional goals. A professional, structured event provides one of the most effective catalysts for engagement between all sectors of a specialist industry or defence community. Engagement generates ideas and opportunity.

All AMDA events are crafted as engagement and promotional platforms for industry of all sizes, from new start-up companies, through Small to Medium Enterprises (SMEs), to prime contractors, defence and government. All events comprise:

• A focus on industry capability and innovation
• Forums for networking and engagement • International engagement and market opportunities
• Promotion of careers and skills programs and opportunities
• Promotion of Australian Defence Force opportunities for interaction with industry AMDA is all about industry and its contribution to Australia’s economy and society, with no political or issue-based agenda.
• AMDA maintains strict political neutrality, represents no membership constituency and is not issues based
• Wherever financially feasible AMDA seeks to provide free or minimally priced admission for trade visitors and conference delegates, to maximise opportunities for attendance.
• AMDA’s major events are biennial, to avoid “market fatigue” amongst industry participant.

AMDA events involve substantial and mutually supportive relationships with State, Territory and Federal Governments, the Australian Defence Force, Australian Department of Defence and various industry departments such as the Department of Industry, Science and Resources, Department of Foreign Affairs and Trade and the Department of Infrastructure, Transport, Regional Development, Communications and the Arts.

AMDA’s approach is to work in partnership with other organisations, in the national interest. AMDA seeks to supplement rather than supplant, to collaborate rather than compete, and to support those who share its mission of industry development.

FIVE GUIDING PILLARS

Through its events, collaborations and industry programs, AMDA works to promote Australian industry capability, underpinned by five guiding pillars:

• Industry Engagement – engagement within the community is essential for industry development and growth.
• Export and Trade – exports open new markets, partners and technologies.
• Innovation and Technology – innovation is the bedrock of Australian sovereign industry capability.
• Workpaths and Careerpaths – to grow and develop, industry needs a supply chain of students educated in Science, Technology, Engineering and Mathematics (STEM) from Australia’s schools and universities.
• Sovereign Industry Capability – AMDA Foundation events promote and encourage growth of start-ups, Small and Medium Enterprises (SMEs), Australian owned prime contractors and the contractors and the relationships between companies, vendors and researchers.

VISION

AMDA’s vision is to be Australia’s leading and internationally recognised air show and industry-event organisation, and the premier event and program partner for Australian Commonwealth and State Governments, Departments, Agencies, Institutions and Associations in the aviation, aerospace, maritime, defence and security domains.